The Rich’s Consumer Brands Charitable Fund reflects a long-standing commitment to community engagement and innovation rooted in the legacy of Rich Products, a global, family-owned company founded in 1945 by Robert E. Rich, Sr. From its beginnings with the creation of the world’s first non-dairy whipped topping, Rich’s has grown into an industry leader while maintaining a strong focus on creativity, quality, and meaningful impact.
Guided by these values, the fund supports initiatives that improve the lives of children and youth through education, sportsmanship, and health promotion. Working in partnership with organizations both locally and globally, the fund invests in programs that foster learning, encourage healthy lifestyles, and build character through positive experiences.
Through the sharing of time, talent, and financial resources, the Rich’s Consumer Brands Charitable Fund helps create opportunities for growth, well-being, and long-term success. By investing in young people, the fund contributes to stronger communities and a brighter future for the next generation.
Contributions to this fund help expand the reach and impact of these efforts, supporting initiatives that make a lasting and meaningful difference in the lives of children and youth.